Today, we introduce a new feature at Wall Patch designed to shine a light on businesses, clubs, organizations or people that help make Wall unique.

We welcome ideas for future Spotlight stories, so if you know of someone or something in town you'd like to see featured, please let us know: keith.brown@patch.com or (732) 292-4484.

Today's Spotlight On Wall features Carter & Cavero Old World Olive Oil Company, located at the newly renovated Sea Girt Square shopping center, on the former site of the Wall Library.

We had a few questions about this new store, and Carter & Cavero Old World Olive Oil Company was kind enough to take a few minutes to respond. Below are the responses.

1.) The cornerstone of your store is olive oil, clearly. Why olive oil? What’s so special?   

In our travels, we had visited olive oil producing regions of the world where we tasted amazing extra-virgin olive oils.  We realized how olive oil added incredible taste and goodness to any meal and our passion for olive oil grew out of these experiences.  We wondered why it was so difficult to obtain these extraordinary extra-virgin olive oils in the U.S.  Hence, our vision for Carter & Cavero was to create a place where people could taste these olive oils that we had come to love but which had not been availablein this country until recently. 

2.) The name of the store uses the words “old world’’ as a description. What do you mean by that?

 Extra-virgin olive oil is the first, cold-pressed juice of the olive with no additives or heat applied during the milling process.  Although today’s modern techniques and machinery have improved the quality of olive oil and made the milling process less labor intensive, the basic principles of cold pressing freshly picked olives to obtain fresh olive oil remain the same as they have been for thousands of years.  We always seek out and strive to bring to our stores the freshest olive oils that are produced in a manner consistent with these “Old World” traditions. 

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Carter & Cavero Old World Olive Oil Company
How Long In Wall Location:  6 months
Manager:  Barbara Guerra
Address:  2100 Hwy 35, Wall, NJ 08750
Hours:  Monday, Tuesday, Wednesday & Friday: 10 a.m. to 6 p.m.
Thursday: 10 a.m. to 7 p.m. Saturday: 10 a.m. to 5 p.m.
Sunday: 11 a.m. to 5 p.m.
Phone:  (732) 449-0044
Email: info@carterandcavero.com
Website: www.carterandcavero.com
Facebook/Twitter/social media: facebook.com/carterandcavero ;      twitter.com/CARTERANDCAVERO

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3.) What makes this store unique?

We are a tasting store that specializes in extra-virgin olive oils and balsamic vinegars from around the world.  Our stores are interactive, educational and fun.  When a customer first enters one of our stores, an associate is there to guide the customer through the varieties of olive oils and balsamic vinegars.   Many of our products, such as our handmade ceramics from Spain are sold only in our stores here in the U.S.  Sharing this experience with our customers is what makes us unique and interesting.  

4.) Do your customers, or potential customers, have access to your store, to peruse or purchase online and do you use any social media?

We have an online store where people can purchase our products and have them shipped to their homes.  We are active users of social media such as Twitter and Facebook.  Guests can also visit our website to sign up for our newsletter that keeps them abreast of new recipes, events and sales.  Our webstore is also a great place for businesses to shop for corporate gifts and a place for brides to shop for olive oil and vinegar wedding favors.  We were recently voted Best of Weddings 2013 by the Knot, the internet's most-trafficked wedding planning website.

5.) When considering a location for the store, why did you choose Wall Township?

Wall Township lies in a part of Monmouth County that’s very near and dear to the Carter & Cavero families.  Two of the owners were born and raised within walking distance of our Sea Girt Square store.  Wall Township is an ideal place for people that live in the area and for those who love to visit the Jersey Shore.  We could not think of a better location than Wall Township.