More than 100,000 times each year, an automobile crashes and people are injured or die while a driver was texting and driving, according to a statistic from the National Safety Council. Last week our children started back to school making it a good time to remind one another about driver safety and the dangers of texting and driving.
At AT&T, I’m proud to say we’re doing our utmost to educate the public, especially young drivers, about the dangers of this distraction.
A recent AT&T survey found that 97 percent of teens say they know that texting is dangerous. The survey also found:
- 75 percent of teens surveyed say that texting while driving is “common” among their friends;
- Almost all teens (89 percent) expect a reply to a text or email within five minutes or less;
- And 77 percent of teens report seeing their parents text while driving.
Together our employees and supporters are urging all Americans to take the pledge to stop texting while driving, and then share their promise with others via Twitter (#itcanwait) and Facebook. The goal is to make texting and driving as unacceptable as drinking and driving. (See video)
Technology can also help with this issue: 89 percent of teens said a phone app to prevent texting & driving – like AT&T DriveModeTM 1 – would be an effective way to get them or their friends to stop texting and driving.
AT&T first began its “It Can Wait” campaign discouraging texting and driving in 2009. The website www.itcanwait.com provides an opportunity to take the don’t text and drive pledge. It also offers a host of educational resources and information on the issue – including a documentary featuring families impacted by texting and driving accidents that has been viewed more than 3 million times.
Our message is clear “No text is worth dying for”. We plan to spend tens of millions of dollars on the campaign in 2012. You’ll soon start to see an aggressive social media campaign with advertising on Facebook and Twitter, and new TV advertising. We’re working to provide a toolkit of no-texting-while-driving information to every high school in NJ. Over the next few weeks, we’ll be launching an online driving simulator at www.itcanwait.com– so that anyone with access to the Internet can experience the dangers of texting while driving.
We’re calling on everyone on September 19 to make a lifelong commitment to never text and drive again by taking the pledge at www.itcanwait.com. So join us and remember to put the phone down when you get behind the steering wheel.
Free resources include:
1 Data and text messaging charges may apply for download and app usage. Standard messaging rates apply to auto-reply messages. AT&T DriveMode is free to AT&T customers only. Compatible device required.
John Hayes
11:31 am on Wednesday, September 19, 2012
Despite all the hoopla over texting, it remains a statistically minor cause of accidents and fatalities. Spending tens of millions of dollars preventing texting sounds like a cool idea, but the effort is misplaced. Drunk driving, despite the billions spent to prevent it, kills more people than texting. In fact, driving while sleepy kills more people than alcohol, but no one has spent a plug nickel telling people to get more sleep.
clamdigger
5:23 pm on Wednesday, September 19, 2012
reminds me of when the SADD program was popular and teens were "encouraged" to sign that contract.
Timothy McGraw
11:51 am on Wednesday, September 19, 2012
Well said. It is similar to people crying about accidental gun deaths. Also - cancer is not even in the top 5 and we are spending trillions to cure it. Diarrhoeal diseases cause more deaths and I have not received even one piece of junk mail about that.
Chris Welch
12:31 pm on Wednesday, September 19, 2012
http://www.cdc.gov/nchs/fastats/lcod.htm/Leading causes of death in the USA
Number of deaths for leading causes of death
•Heart disease: 599,413
•Cancer: 567,628
•Chronic lower respiratory diseases: 137,353
•Stroke (cerebrovascular diseases): 128,842
•Accidents (unintentional injuries): 118,021
•Alzheimer's disease: 79,003
•Diabetes: 68,705
•Influenza and Pneumonia: 53,692
•Nephritis, nephrotic syndrome, and nephrosis: 48,935
•Intentional self-harm (suicide): 36,909
Note, much of what brings on heart disease is preventable by the person simply taking better care of themselves.
Cancer, not so much.
Bobby C.
12:42 pm on Wednesday, September 19, 2012
So, John and Timothy, are you saying that we shouldn't try and prevent texting and driving because there are other things that kill more people? That's great advice. I'm going to tell my 5 year old to start smoking because cancer is number 2 on the death rate list. I will also advise her to start collecting plug nickels.
John Hayes
3:57 pm on Thursday, September 20, 2012
Sorry, Bobby, I did not mean to imply that. Simply that efforts toward safe driving should be commensurate with the associated risk. (By the way, my comments pertain specifically to driving risks, not other causes of death, since that was the topic under consideration.)
Robert McKenna, MIKE
12:42 pm on Wednesday, September 19, 2012
Do not underestimate the effects of texting on drivers paying attention to the highway and other drivers (including drunk drivers). I am not minimizing how deadly drunk and impaired drivers are on the roads. I am 100% on board. However, with this texting issue, which is getting worse all over the country, bring attention to the problem makes sense. In New Jersey, we passed a law against talking on the cell phone while driving. It should be a law in every state. Even luxury autos with the hands-free cell phone and voice recognition texting should be illegal, because it has proved people's concentration is still diverted from job 1, Driving safely. It is not like having a passenger in the car talking, because a passenger sometimes is the person who warns the driver to watch out for some hazard my cell phone never did that for me.
Peter Koenig
12:59 pm on Wednesday, September 19, 2012
I respectfully disagree about hands-free voice calling. I use mine mainly to call 511 for traffic info - slow traffic, roadwork and accidents on the Parkway - which helps me to drive safely. (The 511 system is also voice-activated: try it!) I find voice control less diverting than a conversation with a passenger: (1) one tends to turn toward the passenger when conversing; (2) conversations often include hand gestures. I'd rather have a passenger to warn me of danger than be driving alone, but the comparison is inapt. I can't expect my phone to be human - not until I-Phone 9 anyway. I can use my voice-controlled phone to obtain traffic, weather and safety info, and help in an emergency.
NJarhead
1:03 pm on Wednesday, September 19, 2012
Agreed Peter.
Peter Koenig
12:48 pm on Wednesday, September 19, 2012
I trust everyone agrees that texting while driving is dangerous. Kudos to mobile phone providers for wanting to make the use of their products safer.
Other dangers receive less attention than they deserve. Still others receive more attention then they deserve - though, personally, I wouldn't put cancer in that category.
To my mind, those are not reasons to fault mobile phone providers for their safety efforts.
Bobby C.
12:53 pm on Wednesday, September 19, 2012
well said Peter.
Robert McKenna, MIKE
1:33 pm on Wednesday, September 19, 2012
You make excellent points Peter. After reading your comment, I can hardly wait for I-phone 9 (Ha, Ha,)
NJarhead
7:17 am on Friday, September 21, 2012
Sat at a green light this morning behind, yet another, ignorant fool who can't put the dang phone down while they're operating a vehicle. It's irresponsible and dangerous yes, but it's also very inconsiderate and an attribute to, whay I consider, an over-whelming sense of enititlement and self importance; a lack of respect for anyone else, if you will.
Robert McKenna, MIKE
12:20 pm on Friday, September 21, 2012
There could be another story and another topic about cell phone etiquette or lack thereof. What is so important that cell phone users have to disturb others in restaurants with load chatter, or on public transportation, or holding up an entire flight, because some ignorant %$#@# won't get off the cell phone per FAA reg an allow us to take off on our destination? The list goes on ad-nauseum, but it all comes back to entitlement, and when they rear end your car... they look at you like if you were not there, none of this would have happened.
Greta Cuyler
12:00 am on Friday, September 28, 2012
SPAM comment deleted.
John Jay
5:07 am on Friday, September 28, 2012
Now that the government can break into your phone through the emergency broadcasting system, it's just a matter of time before they start bombarding us with annoying public service announcements about this subject.