No Trick, Just Treat at Applebee’s on Halloween

 PRESS RELEASE

FOR IMMEDIATE RELEASE

Marlene Bauer Pissott / InGroup Inc. / p. 201-612-1230 x. 11 / prinquiries@ingroupinc.com

Michelle Schmidt / Doherty Enterprises / p. 201-818-4669 x 1303 / mschmidt@dohertyinc.com

 No Trick, Just Treat at Applebee’s on Halloween

--Your Little Witches, Wizards, Pirates & Princesses Can Eat Free--

(Wall, NJ – September 25, 2012)  This Halloween, Applebee’s wants to make sure that your little princess or pirate has a good meal under his or her belt before heading out to start gobbling up mouthfuls of sweets. Applebee’s invites parents to treat their “trick or treaters,” aged 12 and under, to a free lunch or dinner at any of its 40 restaurants in New Jersey, including Wall, on Halloween, Wednesday, October 31st. Up to two youngsters can receive a free “Kids Menu” entrée, dine in only, with each adult entrée purchased.

“If you have young ones, Halloween is a great time of family fun,” Kevin Coughlin, Director of Operations for Applebee’s New Jersey. “Even our servers dress up in costume and amuse the kids who stop by in their own Halloween disguises.”

The Applebee’s "Kids’ Menu” features children’s favorites like: Chicken Tenders, Mini Cheeseburgers, Hot Dogs and Grilled Cheese Sandwiches. Parents will love the fact that carrots and ranch dressing are served as an appetizer for a healthy start to the meal and then a choice of steamed broccoli, celery with ranch dressing, applesauce or French fries comes as a side with each meal.

This special offer is valid in participating New Jersey Applebee’s, on Wednesday, October 31st only. To locate your neighborhood Applebee’s visit: www.Applebees.com.

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(NOTE TO EDITOR: a hi-res photo jpg file is available upon request; contact prinquiries@ingroupinc.com)

Photo caption: Halloween Treat …Free Kids Meals, Wednesday, October 31st. Day or night on Halloween, up to two kids, age 12 and under, will eat free with each adult entree purchased at New Jersey area Applebee’s Neighborhood Grill and Bar, including Wall. No tricks, just a special treat for parents with youngsters.

About Applebee’s

Applebee’s (www.applebees.com) is the world’s largest casual dining chain, with more than 2,000 locations in 49 states, 15 countries and one U.S. territory. Based in Lenexa, Kan., Applebee’s takes pride in providing a welcoming, neighborhood environment where everyone can enjoy the dining experience. Applebee’s Services, Inc., and its affiliates franchise and operate restaurants under Applebee’s Neighborhood Bar & Grill and are a DineEquity, Inc. (NYSE: DIN) brand.

Northern New Jersey Applebee’s locations:

Bergen County: Garfield, Hackensack, Northvale, Paramus  Essex County: Newark  Union County:  Linden, Union (2 Locations), Elizabeth (opening soon)  Hudson County:  Jersey City, Kearny, North Bergen  Passaic County:  Clifton, Totowa  Morris County:  Butler, Dover, East Hanover, Flanders (Mt. Olive), Parsippany  Warren County:  Hackettstown,  Phillipsburg  Hunterdon County:  Flemington  Somerset County:  Bridgewater, Hillsborough  Middlesex County:  Woodbridge, Edison, Milltown, Piscataway  Sussex County:  Newton  Ocean County:  Brick, Forked River (Lacey), Manahawkin, Manchester, Toms River  Monmouth County:  Howell, Manalapan, Wall, Tinton Falls, Ocean Township, Middletown

About Doherty Enterprises, Inc.
Doherty Enterprises, Inc. was established in 1985 and is the 12th largest franchisee in the United States, operating five restaurant concepts including: Applebee’s Neighborhood Grill & Bar, Panera Bread, Chevys Fresh Mex, and two of their own concepts, The Shannon Rose Irish Pub and Spuntino Wine Bar and Italian Tapas. To date, Doherty Enterprises owns and operates 97 restaurants in northern and central New Jersey, Long Island, Queens, Brooklyn and Staten Island. The Doherty vision is to be the “Best Food Service Company in the Tri-State Area” and its mission is to “Wow Every Guest Every Time, Wow Our People, Wow Our Communities and Wow Our Suppliers.” (www.DohertyInc.com)