Jenine Lepore of Wall wasn’t looking to start a basket business, but when asked by her daughters Girl Scout Troop Leader to make 15 centerpieces for 150 moms and girl scouts at a Mothers’ day brunch being held at the Spring Lake Manor, she rose to the challenge. How hard could it be?
First she attempted a floral arrangement, then fruit. They were both okay to look at, but so what? Where was the fun in that? She decided to ask her 7 year old daughter and some other girls from the troop what they would like to see in a centerpiece. Without hesitation, it was anonymous… candy!
Jenine created 15 three- tiered centerpieces, which were not only great to look at, but served a dual purpose. Loaded with silly straws, pinwheels, Chiclets, ring pops, bubble gum, lollipops and miniature candy bars, she wondered if the girls would destroy and enjoy. Destroy they did! By the end of the event, empty trays and a few wrappers were the only items left.
If a large group of Girl Scouts and their moms could enjoy these fun centerpieces, why couldn’t anyone? For any reason? For any occasion? With those thoughts in mind, The Snack Basket was born! Jenine created away, designing baskets packed with fun, snacks and goodies! Customers then started inquiring if she could make baskets with more specific items. Everything from “Thank You” baskets filled with cookies and brownies for people who have helped during Hurricane Sandy Recovery, to a man trying to win his girlfriends heart back with a basket consisting of 25 varieties of gum, with the card reading, “Stuck on You!” The customization of her baskets has become 60% of her sales and has also inspired her tagline, “What’s in it for you?”
After 7 months, The Snack Basket continues to grow and flourish with her relentless passion and outside the box creations. She credits Girl Scout Troop 1102 for her “aha” moment, her customers for their loyal patronage, her husband for his endless support and her 3 children for not eating all of her inventory!
To learn more about The Snack Basket, visit Jenine's website at www.thesnackbasket.com